Some people may have thought that e-mail marketing is only about sending emails to the subscribers. Yes, that is the essence of the email marketing, but not everything. Today, there are many email marketing platforms which offer advanced features for your campaigns. Those features can maximize the benefits you get from your campaign.
However, to what extent do we familiar with those features? Email marketing is not only about sending e-mails. We need to engage those features sufficiently to increase the success of our campaign. So, here are three email marketing strategies, that we highly recommend you to use them for your email marketing campaign.
- Expanding Database
To expand the boundaries of your campaign, you need to get new people to your email marketing list. Sign-up forms are the best way to do that. You can create an attractive sign-up form and embed on your website. With this way, people who want to get newsletters from you can join your database and you will be reached your potential customers. You can also check our previous article about best practices for newsletter sign-up designs.
- Automate Your Customer Loyalty
Sending personalized, scripted and fruitful e-mails lead to high inbox rates. From a simple welcome message to a complex customer loyalty application, you can automate your emails. With automation, you don’t miss special dates or events and create periodical campaigns. Research has shown that personalized e-mails have more open rates. Since it is a good way to build customer loyalty, you shouldn’t miss that opportunity.
Segmentation is the most important part of sending personalized emails. Segmentation basically means that dividing your list into subparts according to report you collect from your sending. Sending the same email to every contact you have may not bring the most efficient results. So, analyze the behavior of your customers and shape your future emails.
Again, you shouldn’t think email marketing only for sending e-mail. The important three strategies we mentioned above are important ways to make your email marketing campaign more successful. So why don’t you start to use those features for your campaign?